Shankar Maruwada, Co-Founder & CEO of EkStep Foundation, shared his journey of moving to the social sector, and the lessons learnt therein, in an interactive session with Anu Prasad, Founder of ILSS, on 30th June, 2018 in Bangalore. A pioneer of data analytics in India, Shankar co-founded Marketics and was also the Head of Demand Generation & Marketing for UIDAI (Aadhar). He is now addressing social problems at scale through societal platforms at EkStep Foundation.

Shankar is passionate about addressing social problems at scale through technology based tools. He is an entrepreneur and marketing professional with a wide range of experience working on large scale projects such as the AADHAAR, India’s national identification program, where he was the Head of Demand Generation and Marketing. Shankar pioneered data analytics in India through, Marketics, a company he co-founded. He is an investor in startups and a mentor to entrepreneurs. He is an alumnus of Indian Institute of Management-Ahmedabad and Indian Institute of Technology-Kharagpur.